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~isPartOf:"International review of law and economics"
~isPartOf:"The journal of product & brand management"
~subject:"Generika"
~subject:"Japan"
~subject:"Markenrecht"
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Generika
Japan
Markenrecht
Brand management
386
Markenführung
386
Consumer behaviour
315
Konsumentenverhalten
315
Brand image
307
Markenimage
307
Brand
201
Markenartikel
199
Beziehungsmarketing
101
Relationship marketing
101
Social Web
58
Social web
58
Internet marketing
47
Online-Marketing
47
Advertising effects
36
Marketing management
36
Marketingmanagement
36
Werbewirkung
36
Brand loyalty
34
Emotion
33
Luxury goods
33
Luxusgüter
33
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26
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
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Viral marketing
23
Virales Marketing
23
Brand extension
21
Markentransfer
21
Personality psychology
18
Persönlichkeitspsychologie
18
Product quality
18
Produktqualität
18
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17
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16
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8
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Carsana, Laurence
1
Darby, Michael R.
1
Datta, Saroj Kumar
1
Gallini, Nancy Theresa
1
Hollis, Aidan
1
Huang, Xiao
1
Hudson, John
1
Huntley, John A. K.
1
Jolibert, Alain
1
Kilani, Fatma Abdellah
1
Kwon, Wi-suk
1
Lott, John R.
1
Sanyal, Shamindra Nath
1
Smaoui, Fatma
1
Stephen, Frank H.
1
Touzani, Mourad
1
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Published in...
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International review of law and economics
The journal of product & brand management
IIC : international review of intellectual property and competition law
18
Wettbewerb in Recht und Praxis : wrp
13
Research policy : policy, management and economic studies of science, technology and innovation
12
The journal of brand management : an international journal
12
Industry and innovation
11
Trademarks and their role in innovation, entrepreneurship and industrial organization
11
Business history
10
Journal of business research : JBR
10
The Trademark reporter
10
Trademarks, brands, and competitiveness
10
International journal of intellectual property management : IJIPM
9
Business horizons
7
NBER working paper series
7
Regional studies : official journal of the Regional Studies Association
7
Asia Pacific journal of marketing and logistics
6
Gewerblicher Rechtsschutz und Urheberrecht / Internationaler Teil : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
6
NBER Working Paper
6
Research
6
SpringerLink / Bücher
6
The journal of world intellectual property
6
Working paper / National Bureau of Economic Research, Inc.
6
dtv / Beck-Texte
6
Enterprise & society : the international journal of business history
5
Europäische Hochschulschriften
5
ICC publication
5
Journal of world trade : law, economic policy, public policy
5
Rechtswissenschaftliche Forschung und Entwicklung
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Business history review
4
Innovatives Markenmanagement
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of production research
4
International journal of the economics of business
4
Journal of international business law
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Schriftenreihe zum gewerblichen Rechtsschutz
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
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ECONIS (ZBW)
8
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8
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1
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
The effects of expertise and
brand
schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
3
Country-of-origin versus
brand
: consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
4
The effect of country of origin on
brand
equity : an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009231633
Saved in:
5
Genetic take-up in the pharmaceutical market following patent expiry : a multi-country study
Hudson, John
- In:
International review of law and economics
20
(
2000
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10001505140
Saved in:
6
A contractual approach to the gray market
Gallini, Nancy Theresa
;
Hollis, Aidan
- In:
International review of law and economics
19
(
1999
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10001432192
Saved in:
7
Unfair competition, consumer deception, and
brand
copying : an economic perspective
Huntley, John A. K.
- In:
International review of law and economics
15
(
1995
)
4
,
pp. 443-462
Persistent link: https://www.econbiz.de/10001192422
Saved in:
8
Qualitative information, reputation, and monopolistic competition
Darby, Michael R.
- In:
International review of law and economics
9
(
1989
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10001093402
Saved in:
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