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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~person:"Japutra, Arnold"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Markenartikel
Marketingmanagement
Brand management
22
Markenführung
22
Brand image
14
Markenimage
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand
11
Beziehungsmarketing
5
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5
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4
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3
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Brand anxiety
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Japutra, Arnold
Melewar, T. C.
Ko, Eunju
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Foroudi, Pantea
5
Guzman, Francisco
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
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4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Koll, Oliver
4
Merrilees, Bill
4
Paul, Justin
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Filieri, Raffaele
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
Kaushal, Vikrant
3
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3
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3
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Journal of strategic marketing
4
European journal of marketing : EJM
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
The European business journal
1
The journal of business & industrial marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
6
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
7
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
8
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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