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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~person:"Japutra, Arnold"
~source:"econis"
~subject:"Brand affection"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Vertrauen"
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Brand affection
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Brand image
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Markenführung
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Consumer behaviour
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Japutra, Arnold
Melewar, T. C.
9
Ko, Eunju
8
Gupta, Suraksha
7
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Foroudi, Pantea
6
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5
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5
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Valette-Florence, Pierre
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Bang, Nguyen
4
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4
Loureiro, Sandra Maria Correia
4
Merrilees, Bill
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Park, Jungkun
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Paul, Justin
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Shukla, Paurav
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Teck Ming Tan
4
Torres, Pedro M.
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Tran, Trang P.
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Trinh, Giang
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
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Azar, Salim L.
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Baghi, Ilaria
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Baumann, Chris
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Casidy, Riza
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Davvetas, Vasileios
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Dhir, Amandeep
3
Felix, Reto
3
Filieri, Raffaele
3
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Journal of strategic marketing
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
2
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
3
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
4
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
5
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
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