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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Brand equity
Markenartikel
Marketingmanagement
Social media
Brand management
1,213
Markenführung
1,213
Consumer behaviour
854
Konsumentenverhalten
854
Brand image
684
Markenimage
684
Brand
496
Relationship marketing
333
Beziehungsmarketing
332
Social Web
223
Social web
223
Internet marketing
170
Online-Marketing
170
B-to-B-Marketing
134
Business-to-business marketing
134
Luxury goods
118
Luxusgüter
118
Marketing management
115
Einzelhandel
104
Retail trade
104
Lieferantenmanagement
101
Supplier relationship management
101
Advertising effects
91
Werbewirkung
91
Customer satisfaction
78
Kundenzufriedenheit
78
Brand loyalty
68
Customer integration
66
Kundenintegration
66
Emotion
58
Branding
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
54
Vertrauen
54
Markentreue
52
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Article
640
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643
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643
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8
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8
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3
Sammelwerk
3
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1
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643
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Filieri, Raffaele
5
Foroudi, Pantea
5
Japutra, Arnold
5
Kumar, Vikas
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Guzman, Francisco
4
Koll, Oliver
4
Merrilees, Bill
4
Mrad, Mona
4
Paul, Justin
4
Rahman, Zillur
4
Roper, Stuart
4
Shukla, Paurav
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
276
The journal of product & brand management
228
Industrial marketing management : the international journal for industrial and high-tech firms
130
European journal of marketing : EJM
75
SpringerLink / Bücher
63
The journal of business & industrial marketing
61
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of strategic marketing
50
Psychology & marketing
48
Journal of marketing communications
47
Journal of the Academy of Marketing Science
41
International journal of hospitality management
40
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
International marketing review
33
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
Journal of fashion marketing and management
31
Journal of promotion management : JPM
31
The journal of consumer marketing
31
European journal of marketing
30
International journal of advertising : the review of marketing communications
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Cogent business & management
29
Journal of global marketing
28
Brands and branding
27
International journal of consumer studies
27
Journal of business-to-business marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The IUP journal of brand management : IJBRM
26
Journal of international consumer marketing
25
Journal of retailing
24
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ECONIS (ZBW)
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643
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
10
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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