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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Markenartikel
Marketingmanagement
Brand management
1,213
Markenführung
1,213
Consumer behaviour
854
Konsumentenverhalten
854
Brand image
684
Markenimage
684
Brand
496
Relationship marketing
333
Beziehungsmarketing
332
Social Web
223
Social web
223
Internet marketing
170
Online-Marketing
170
B-to-B-Marketing
134
Business-to-business marketing
134
Luxury goods
118
Luxusgüter
118
Marketing management
115
Einzelhandel
104
Retail trade
104
Lieferantenmanagement
101
Supplier relationship management
101
Advertising effects
91
Werbewirkung
91
Customer satisfaction
78
Kundenzufriedenheit
78
Social media
69
Brand loyalty
68
Customer integration
66
Kundenintegration
66
Emotion
58
Branding
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
54
Vertrauen
54
Markentreue
52
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591
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594
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3
Sammelwerk
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594
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Foroudi, Pantea
5
Japutra, Arnold
5
Kumar, Vikas
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Guzman, Francisco
4
Koll, Oliver
4
Merrilees, Bill
4
Paul, Justin
4
Shukla, Paurav
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Filieri, Raffaele
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
Kaushal, Vikrant
3
Kennedy, Rachel
3
Khan, Imran
3
Kitchen, Philip J.
3
Loureiro, Sandra Maria Correia
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
269
The journal of product & brand management
216
Industrial marketing management : the international journal for industrial and high-tech firms
113
European journal of marketing : EJM
73
SpringerLink / Bücher
63
The journal of business & industrial marketing
56
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of strategic marketing
48
Psychology & marketing
48
Journal of marketing communications
47
International journal of hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
Journal of promotion management : innovations in planning and applied research
32
International marketing review
31
Journal of promotion management : JPM
31
European journal of marketing
30
The journal of consumer marketing
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Brands and branding
27
Business horizons
27
International journal of consumer studies
27
Journal of fashion marketing and management
27
Journal of business-to-business marketing
26
The IUP journal of brand management : IJBRM
26
Journal of international consumer marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of retailing
24
International journal of market research : JMRS ; the journal of the Market Research Society
22
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ECONIS (ZBW)
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594
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
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