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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Brand equity"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Brand equity
Lieferantenmanagement
Marketingmanagement
Brand management
1,130
Markenführung
1,130
Consumer behaviour
813
Konsumentenverhalten
813
Brand image
659
Markenimage
659
Brand
479
Markenartikel
468
Relationship marketing
326
Beziehungsmarketing
325
Social Web
200
Social web
200
Internet marketing
158
Online-Marketing
158
B-to-B-Marketing
128
Business-to-business marketing
128
Luxury goods
112
Luxusgüter
112
Marketing management
106
Einzelhandel
101
Retail trade
101
Supplier relationship management
100
Advertising effects
86
Werbewirkung
86
Customer satisfaction
75
Kundenzufriedenheit
75
Brand loyalty
70
Social media
66
Customer integration
60
Kundenintegration
60
Branding
56
Emotion
56
Personality psychology
55
Persönlichkeitspsychologie
55
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Sharma, Piyush
6
Ko, Eunju
4
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Guzman, Francisco
3
Kowalkowski, Christian
3
Martínez-López, Francisco J.
3
Melewar, T. C.
3
Mingione, Michela
3
Mora Cortez, Roberto
3
Oliveira, Marta Olivia Rovedder de
3
Rana, Nripendra P.
3
Vrontis, Demetris
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Bala, Pradip Kumar
2
Balmer, John M.T.
2
Barnes, Bradley R.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Chatterjee, Sharmila C.
2
Chatzipanagiotou, Kalliopi
2
Christodoulides, George
2
Chung, Henry F. L.
2
Dong, Maggie Chuoyan
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Gupta, Suraksha
2
Hao, Andy
2
He, Jiaxun
2
Hunt, Shelby D.
2
Johnston, Wesley J.
2
Khan, M. Sajid
2
Kim, Sang Jin
2
Kindström, Daniel
2
Latinovic, Zoran
2
Lim, Weng Marc
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Marketing intelligence & planning
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
398
The journal of business & industrial marketing
172
Journal of business-to-business marketing
86
The journal of brand management : an international journal
71
The journal of product & brand management
51
SpringerLink / Bücher
42
European journal of marketing : EJM
36
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
23
Journal of marketing
20
Journal of marketing communications
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Gabler Edition Wissenschaft
17
International journal of hospitality management
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Springer eBook Collection
15
Journal of retailing
14
International marketing review
13
Springer eBook Collection / Business and Economics
13
Cogent business & management
12
Business horizons
11
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
The journal of services marketing
11
Journal of personal selling & sales management
10
The journal of personal selling & sales management : JPSSM
10
AMS review : official publication of the Academy of Marketing Science
9
Antecedents and outcomes of employee-based brand equity
9
International journal of advertising : the review of marketing communications
9
Journal of global marketing
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
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ECONIS (ZBW)
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
4
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
5
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
7
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
8
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
9
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
10
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
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