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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of fashion marketing and management"
~language:"eng"
~subject:"Marketing management"
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Search: subject_exact:"Markenidentität"
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Marketing management
Brand image
75
Markenimage
75
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
47
Markenführung
47
Brand
25
Markenartikel
24
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Bekleidung
16
Clothing
16
Beziehungsmarketing
14
Relationship marketing
14
Social Web
10
Social web
10
Marketingmanagement
9
Personality psychology
8
Persönlichkeitspsychologie
8
Internet marketing
7
Online-Marketing
7
USA
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
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Brand personality
5
Cause-Related Marketing
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Cause-related marketing
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Clothing industry
5
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English
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Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Bang Nguyen Viet
1
Dang Huu Phuc
1
Duarte, Paulo
1
Gabrielli, Veronica
1
Hawley, Jana M.
1
Hoa Pham
1
Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Lee, Seung-eun
1
Manlow, Veronica
1
Marinho, Ana Filipa Lopes
1
Natarajan, Thamaraiselvan
1
Nobbs, Karinna
1
Schanski, Morgan
1
Shreevastava, Richa
1
Silva, Susana C.
1
Stephen, Gladys
1
Thamaraiselvan, N.
1
Thomas, Sujo
1
Tong, Xiao
1
Touchette, Ben
1
Vaghela, Krishnaba
1
Vlačić, Božidar
1
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International review on public and non-profit marketing
Journal of fashion marketing and management
Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
9
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1
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9
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9
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articles prioritized
date (newest first)
date (oldest first)
1
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
2
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
3
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
4
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
6
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
7
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
8
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
9
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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