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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Lehrbuch"
~subject:"Brand image"
~subject:"Marketing theory"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Marketing theory
Marketing management
87
Marketingmanagement
87
Marketing
34
Theorie
33
Theory
33
Deutschland
24
Germany
24
Cause-Related Marketing
15
Cause-related marketing
15
Consumer behaviour
14
Konsumentenverhalten
14
Marketingtheorie
13
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10
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8
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Homburg, Christian
6
Krohmer, Harley
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3
Kuß, Alfred
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Baghi, Ilaria
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Duarte, Paulo
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1
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1
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1
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1
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International review on public and non-profit marketing
Lehrbuch
Journal of business research : JBR
40
The journal of product & brand management
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
17
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
SpringerLink / Bücher
15
Journal of marketing communications
14
Journal of marketing
13
Journal of strategic marketing
13
Legends in marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing intelligence & planning
7
Marketing theory
7
Marketing theory and applications
7
Business horizons
6
Journal of historical research in marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of internet marketing and advertising : IJIMA
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
European management journal
4
European research studies
4
Gabler Edition Wissenschaft
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ECONIS (ZBW)
15
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1
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
3
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
4
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
6
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
7
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
8
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2013
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009755052
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
10
Marketing-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2011
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014008947
Saved in:
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