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~isPartOf:"International review on public and non-profit marketing"
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Cause-Related Marketing
25
Cause-related marketing
25
Consumer behaviour
18
Konsumentenverhalten
18
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
9
Relationship marketing
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand management
6
Markenführung
6
Brand image
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Markenimage
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Nonprofit-Marketing
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Brand-cause fit
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Cause-related marketing (CRM)
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Egypt
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India
2
Indien
2
Personality psychology
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Silva, Susana C.
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Thomas, Sujo
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Duarte, Paulo
2
Galan-Ladero, M. Mercedes
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AbouAish, Ehab Mohamed
1
Arasu Balasubramaniam, Senthil
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Baghi, Ilaria
1
Bakini, Fatma
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Basil, Debra Z.
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Bhatt, Viral
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Bhatti, Hina Yaqub
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Bianchi, Enrique Carlos
1
Boshoff, Christo
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Bouchet, Adrien
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Chaabouni, Amel
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Daponte, Gaspar Gracia
1
Deb, Madhurima
1
Dhir, Sanjay
1
Fiorani, Gloria
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Gabrielli, Veronica
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Gadhavi, Dharmesh D.
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Galera Casquet, Clementina
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1
Marinho, Ana Filipa Lopes
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International review on public and non-profit marketing
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
Journal of nonprofit & public sector marketing
17
International journal of productivity and quality management : IJPQM
15
Journal of marketing communications
13
Demographic Research
10
European Journal of Marketing
10
Journal of Consumer Marketing
10
Psychology & marketing
10
International journal of advertising : the review of marketing communications
9
Journal of Business Ethics
9
Social Science & Medicine
9
MPRA Paper
8
European journal of marketing : EJM
7
International journal of production research
7
Apas Papers
6
IZA Discussion Papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Quality & Quantity: International Journal of Methodology
6
European Sport management quarterly : ESMQ
5
Insurance / Mathematics & economics
5
International Journal of Productivity and Performance Management
5
International Journal of Retail & Distribution Management
5
International journal of nonprofit & voluntary sector marketing
5
Journal of Business Research
5
Journal of Product & Brand Management
5
Journal of promotion management : JPM
5
Sport management review
5
The journal of consumer marketing
5
Economics Papers from University Paris Dauphine
4
International Review on Public and Nonprofit Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of six sigma and competitive advantage : IJSSCA
4
Journal of Industrial Engineering International
4
Journal of Services Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of industrial engineering international
4
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ECONIS (ZBW)
25
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1
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10
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25
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date (oldest first)
1
Cause
-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Predicting the
cause
-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
3
Mapping the
cause
-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
4
The influence of
cause
-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
5
Investigating the consumers attitude toward brand and purchase intention within the context of
cause
-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
6
How permeable to
cause
-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
7
Cause
-related marketing in online environment : the role of brand-
cause
fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
8
The impact of
cause
-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
9
The impact of scepticism in
cause
-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
10
Cause
-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
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