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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
~subject:"Exportwirtschaft"
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Cultural identity
Exportwirtschaft
International marketing
131
Internationales Marketing
131
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
28
Markenführung
28
Globalisierung
20
Globalization
20
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
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Transnational corporation
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
17
Markenimage
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Welt
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World
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Export
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Firm performance
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Unternehmenserfolg
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Emerging economies
13
Schwellenländer
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International market entry
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Internationaler Markteintritt
12
Kulturelle Identität
11
global brands
11
Brand
9
China
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Lieferantenmanagement
9
Markenartikel
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Supplier relationship management
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USA
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United States
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Export sector
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export performance
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international marketing
8
Internet marketing
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Boso, Nathaniel
2
Guo, Xiaoling
2
Hultman, Magnus
2
Katsikeas, Constantine S.
2
Arnold, Mark J.
1
Assadinia, Shahin
1
Cadogan, John W.
1
Chen, Jieke
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Chirapanda, Suthawan
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Christodoulides, Paul
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Dean, Tereza
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Eisingerich, Andreas B
1
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1
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1
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1
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1
Hofer, Katharina
1
Hoppner, Jessica J.
1
Kadić-Maglajlić, Selma
1
Katsikea, Evangelia
1
Keh, Hean Tat
1
Khenfer, Jamel
1
Lam, Desmond
1
Lee, Alvin
1
Leonidou, Leonidas C.
1
Magnusson, Peter
1
Micevski, Milena
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Mizerski, Richard
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Rubera, Gaia
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Samiee, Saeed
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1
Steenkamp, Jan-Benedict E. M.
1
Story, Vicky M.
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Internationalisierung von Vertrieb und Handel
Journal of international marketing
Journal of business research : JBR
22
International marketing review
21
Journal of global marketing
17
International business review : the official journal of the European International Business Academy
9
Handbook of research on international advertising
8
Journal of international consumer marketing
8
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of export marketing
5
SpringerLink / Bücher
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Working paper
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Applied economics letters
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Challenges and solutions for international marketing management
2
Documento de trabajo
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business competition and growth : IJBCG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. 1
2
International small business journal : researching entrepreneurship
2
Journal of Islamic marketing
2
Journal of Islamic marketing : JIMA
2
Journal of international economics
2
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ECONIS (ZBW)
19
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1
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
2
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
6
Do export learning processes affect sales growth in exporting activities?
Assadinia, Shahin
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012106856
Saved in:
7
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
8
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
9
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
10
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
1
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