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~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Operations research"
~subject:"Auction theory"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Konsumentenverhalten
Werbung
Search engine
16
Suchmaschine
16
Internet marketing
14
Online-Marketing
14
Auktionstheorie
10
Theorie
6
Theory
6
Advertising effects
5
Consumer behaviour
5
Werbewirkung
5
Mechanism design
4
Mechanismus-Design-Theorie
4
Preismanagement
4
Pricing strategy
4
Auction
3
Auktion
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Internet
3
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2
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2
Marketingmanagement
2
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1
Customer satisfaction
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15
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Du, Rex Yuxing
2
Feldman, Jon
2
Muthukrishnan, S.
2
Aggarwal, Gagan
1
Ahmad, Norita B.
1
Ashill, Nicholas J.
1
Chakrabarty, Deeparnab
1
Chen, Jianqing
1
Damangir, Sina
1
Even-Dar, Eyal
1
Gauzente, Claire
1
Giotis, Ioannis
1
Gonen, Rica
1
Hartline, Jason D.
1
Hu, Ye
1
Immorlica, Nicole
1
Karlin, Anna R.
1
Kelly, F. P.
1
Kempe, David
1
Key, Peter
1
Khan, M. Sajid
1
Khani, Mohammad Reza
1
Liu, De
1
Lucier, Brendan
1
Lukose, Rajan M.
1
Mahdian, Mohammad
1
Mansour, Yishay
1
Niazadeh, Rad
1
Perrigot, Rozenn
1
Pál, Martin
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Pénard, Thierry
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Roy, Yves
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Sirdeshmukh, Deepak
1
Varian, Hal R.
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Vassilvitskii, Sergei
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Walton, Neil
1
Whinston, Andrew B.
1
Wilbur, Kenneth C.
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Xu, Linli
1
Zhou, Yunhong
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Journal of marketing
Journal of retailing and consumer services
Operations research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Information systems research : ISR
9
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
International journal of industrial organization
6
Journal of business research : JBR
6
Quantitative marketing and economics : QME
6
CESifo working papers
5
Discussion papers / CEPR
5
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
International journal of electronic commerce : IJEC
5
Journal of marketing research : JMR
5
Marketing science
5
CESifo Working Paper
4
Columbia Business School Research Paper
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Electronic commerce research
3
Games and economic behavior
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
Johnson School Research Paper Series
3
Journal of retailing
3
NBER working paper series
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Decision support systems : DSS ; the international journal
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
Edition HWWI
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
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ECONIS (ZBW)
15
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1
Fast core pricing for rich advertising auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Saved in:
2
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
Drivers of user loyalty intention and commitment to a search engine : an exploratory study
Sirdeshmukh, Deepak
;
Ahmad, Norita B.
;
Khan, M. Sajid
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011904324
Saved in:
4
Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 164-172
Persistent link: https://www.econbiz.de/10011747774
Saved in:
5
Efficient advert assignment
Kelly, F. P.
;
Key, Peter
;
Walton, Neil
- In:
Operations research
64
(
2016
)
4
,
pp. 822-837
Persistent link: https://www.econbiz.de/10011538530
Saved in:
6
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
7
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Saved in:
8
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
9
Search engine ad auctions
Varian, Hal R.
- In:
Internet and network economics : 4th international …
,
(pp. 13)
.
2008
Persistent link: https://www.econbiz.de/10003792303
Saved in:
10
Budget constrained bidding in keyword auctions and online knapsack problems
Zhou, Yunhong
;
Chakrabarty, Deeparnab
;
Lukose, Rajan M.
- In:
Internet and network economics : 4th international …
,
(pp. 566-576)
.
2008
Persistent link: https://www.econbiz.de/10003792864
Saved in:
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