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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Search: subject:"Marketingmanagement"
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Consumer behaviour
Unternehmenserfolg
Marketing management
405
Marketingmanagement
405
Konsumentenverhalten
87
Firm performance
58
Marketing
57
Relationship marketing
55
Beziehungsmarketing
54
Brand management
50
Markenführung
50
Brand image
38
Markenimage
38
Market orientation
38
Strategic management
33
Strategisches Management
33
Innovation
30
Internet marketing
27
Online-Marketing
27
Competitive advantage
26
Theorie
26
Theory
26
USA
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United States
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Wettbewerbsvorteil
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International marketing
24
Internationales Marketing
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23
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20
Resource-based view
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Ressourcenorientierter Ansatz
20
Markenartikel
19
Entrepreneurship
18
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18
Lieferantenmanagement
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141
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Ko, Eunju
5
Laroche, Michel
3
Sharma, Piyush
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Cardinali, Silvio
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Dhar, Ravi
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Foltean, Florin Sabin
2
Guo, Huiling
2
Javalgi, Rajshekhar G.
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Kim, Sang Jin
2
Martin, Silvia L.
2
St. Davčik, Nebojša
2
Walsh, Gianfranco
2
Wiedmann, Klaus-Peter
2
Xu, Hangjun
2
Abbu, Haroon R.
1
Abebe, Michael A.
1
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Ahmed, Zafar U.
1
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1
Baker, William E.
1
Balaji, M. S.
1
Bamel, Umesh
1
Banerjee, Somnath
1
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1
Barnes, Stuart J.
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of retailing and consumer services
50
Journal of strategic marketing
49
Journal of marketing communications
38
European journal of marketing : EJM
32
The journal of business & industrial marketing
32
Journal of marketing
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Cogent business & management
28
The journal of product & brand management
26
Asia Pacific journal of marketing and logistics
25
SpringerLink / Bücher
25
The journal of brand management : an international journal
24
International marketing review
22
Marketing intelligence & planning
21
Psychology & marketing
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
Business horizons
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
The marketing review
15
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice
14
International journal of advertising : the review of marketing communications
13
Marketing letters : a journal of research in marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of international marketing
12
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ECONIS (ZBW)
143
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
3
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
6
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
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