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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~person:"Lim, Weng Marc"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Electronic Commerce"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
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Wirkungsanalyse
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Gierl, Heribert
Ivanov, Dmitry
Lim, Weng Marc
Woodside, Arch G.
10
Yi, Youjae
10
Schramm-Klein, Hanna
7
Walsh, Gianfranco
7
Herrmann, Andreas
6
Sauer, Nicola E.
6
Wiedmann, Klaus-Peter
6
Zielke, Stephan
6
Bauer, Hans H.
5
Chan, Eugene Y.
5
Das, Gopal
5
Saarijärvi, Hannu
5
Spence, Charles
5
Wirtz, Bernd W.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Guéguen, Nicolas
4
Hollebeek, Linda D.
4
Hänninen, Mikko
4
Jacob, Céline
4
Johansson, Ulf
4
Kim, Jungkeun
4
Ladeira, Wagner Junior
4
Mishrab, Aditya Shankar
4
Newing, Andy
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Steinmann, Sascha
4
Sung, Yongjun
4
Söderlund, Magnus
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
4
Addis, Michela
3
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
The international review of retail, distribution and consumer research
International journal of production research
39
Marketing : ZFP ; journal of research and management
17
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
9
Journal of business research : JBR
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
International journal of production economics
7
Omega : the international journal of management science
6
Der Markt : international journal of marketing
5
Journal of strategic marketing
5
Journal of business economics : JBE
4
Journal of hospitality marketing & management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of operational research : EJOR
3
Journal of retailing and consumer services
3
Marketing : journal of research and management
3
Electronic commerce research
2
Global business and organizational excellence : GBOE
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International journal of sport management and marketing : IJSMM
2
Marketing intelligence & planning
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of networking and virtual organisations : IJNVO
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of shipping and transport logistics : IJSTL
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
15
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15
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
3
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
4
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
5
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
6
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
7
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
8
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
9
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
10
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
1
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