//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Arnold, Mark J."
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Werbung"
~subject:"Wirkungsanalyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Auslandsinvestition
Brand
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Werbung
Wirkungsanalyse
Consumer behaviour
14
Advertising effects
5
Deutschland
5
Germany
5
Werbewirkung
5
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Relationship marketing
4
Advertising
3
Celebrity endorsement
3
Celebrity-Werbung
3
Market research
3
Marktforschung
3
Brand image
2
Customer service
2
Einzelhandel
2
Experiment
2
Film industry
2
Filmwirtschaft
2
Information behaviour
2
Informationsverhalten
2
Kundenservice
2
Markenartikel
2
Markenimage
2
Product quality
2
Produktqualität
2
Psychology of advertising
2
Retail trade
2
Theorie
2
Theory
2
USA
2
United States
2
Werbepsychologie
2
Advertising planning
1
Automotive market
1
Brand extension
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
German
English
Author
All
Addis, Michela
Arnold, Mark J.
Gierl, Heribert
Ivanov, Dmitry
Woodside, Arch G.
10
Yi, Youjae
9
Herrmann, Andreas
7
Walsh, Gianfranco
7
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Mayer, Hans
5
Pitt, Leyland F.
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Wildner, Raimund
5
Bagozzi, Richard P.
4
Bauer, Hans H.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Kirchler, Erich
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Albrecht, Carmen-Maria
3
Amar, Moty
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Darley, William K.
3
De Angelis, Matteo
3
Dudenhöffer, Ferdinand
3
Dwivedi, Yogesh Kumar
3
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
42
Marketing : ZFP ; journal of research and management
19
International journal of integrated supply management : IJISM
10
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
International journal of production economics
8
Transportation research / E : an international journal
8
Omega : the international journal of management science
7
Der Markt : international journal of marketing
5
Springer eBook Collection
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
4
Journal of business research : JBR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of operational research : EJOR
3
Marketing : journal of research and management
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Annals of Operations Research
2
Challenges in an age of dis-engagement
2
Classroom Companion: Business
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International Series in Operations Research & Management Science
2
International journal of marketing : IJM ; formerly Der Markt
2
International series in operations research & management science
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Journal of retailing
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Operations management research : OMR ; advancing practice through theory
2
Review of managerial science
2
Springer eBook Collection / Business and Management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advanced manufacturing and sustainable logistics : 8th International Heinz Nixdorf Symposium, IHNS 2010, Paderborn, Germany, April 21 - 22, 2010 ; proceedings
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Annals of operations research
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
3
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
4
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
5
Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.
;
Reynolds, Kristy E.
;
Jones, Michael A.
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
Saved in:
6
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
7
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
8
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
9
Motivationstheoretische Erklärung der Wirkung von Frames
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
4
,
pp. 404-425
Persistent link: https://www.econbiz.de/10003626219
Saved in:
10
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->