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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Eisend, Martin"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
14
Deutschland
6
Germany
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Psychology of advertising
4
Werbepsychologie
4
Werbung
4
Beziehungsmarketing
3
Experiment
3
Market research
3
Marktforschung
3
Relationship marketing
3
Brand image
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Customer service
2
Film industry
2
Filmwirtschaft
2
Information behaviour
2
Informationsverhalten
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Kundenservice
2
Markenführung
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Markenimage
2
Measurement
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Messung
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Product quality
2
Produktqualität
2
Theorie
2
Theory
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USA
2
United States
2
Advertising planning
1
Automotive market
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Brand
1
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1
Capital goods
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14
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14
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14
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German
English
Author
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Addis, Michela
Eisend, Martin
Gierl, Heribert
Ivanov, Dmitry
Woodside, Arch G.
10
Yi, Youjae
9
Walsh, Gianfranco
7
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Bagozzi, Richard P.
4
Bauer, Hans H.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
4
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
41
Marketing : ZFP ; journal of research and management
19
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
8
International journal of production economics
7
Omega : the international journal of management science
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Springer eBook Collection
6
Der Markt : international journal of marketing
5
Journal of advertising
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Journal of international marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of operational research : EJOR
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
Annals of Operations Research
2
Classroom Companion: Business
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International Series in Operations Research & Management Science
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in operations research & management science
2
Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Marketing : journal of research and management
2
Operations management research : OMR ; advancing practice through theory
2
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
4
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
5
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
6
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
7
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
8
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
9
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
10
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
1
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