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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~person:"Walsh, Gianfranco"
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Consumer behaviour
18
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8
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Addis, Michela
Gierl, Heribert
Ivanov, Dmitry
Walsh, Gianfranco
Yi, Youjae
14
Wiedmann, Klaus-Peter
13
Woodside, Arch G.
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Lim, Weng Marc
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Chan, Eugene Y.
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
47
Marketing : ZFP ; journal of research and management
46
Der Markt : international journal of marketing
24
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
23
Journal of business research : JBR
21
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
International journal of integrated supply management : IJISM
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business economics : JBE
10
Transportation research / E : an international journal
10
European Journal of Marketing
9
International journal of production economics
9
Springer eBook Collection
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European management journal
7
Omega : the international journal of management science
7
Marketing : journal of research and management
6
Schriften zum Marketing
6
Annals of Operations Research
5
British journal of management : BJM
5
Journal of Services Marketing
5
SpringerLink / Bücher
5
Transfer : Zeitschrift für Kommunikation und Markenmanagement
5
Challenges in an age of dis-engagement
4
European journal of operational research : EJOR
4
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
4
International series in operations research & management science
4
The journal of services marketing
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Bridging the gap between advertising academia and practice
3
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of marketing : EJM
3
IEEE transactions on engineering management : EM
3
Journal of Service Management
3
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
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ECONIS (ZBW)
34
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34
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1
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
4
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
5
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
6
Consumer uncertainty, revisited
Shiu, Edward M. K.
;
Walsh, Gianfranco
;
Hassan, Louise M.
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 584-607
Persistent link: https://www.econbiz.de/10009130506
Saved in:
7
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
8
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
9
Kundenzufriedenheit und Kundenbindung als Grundlage der Zielgruppenbildung im Dienstleistungssektor
Walsh, Gianfranco
;
Niermann, Stefan
;
Klee, Alexander
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10003701317
Saved in:
10
Kinostars als Marken : eine Erweiterung des Ingredient Branding-Ansatzes
Walsh, Gianfranco
;
Jaschke, Matthias
;
Kilian, Thomas
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003603895
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