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~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Management decision"
~isPartOf:"Thunderbird international business review"
~person:"Beldona, Sri"
~person:"Vrontis, Demetris"
~subject:"Markenführung"
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Markenführung
Brand management
5
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4
Corporate Social Responsibility
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Emerging economies
4
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Beldona, Sri
Vrontis, Demetris
Arruda, William
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Latif, Adnan A.
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Sohail, M. Sadiq
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Thrassou, Alkis
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Journal for global business advancement : JGBA
Management decision
Thunderbird international business review
Journal of transnational management : the official journal of the International Management Development Association
3
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
Sustainable values and willingness to pay : an analysis of an analytical technique
Beldona, Sri
;
Radighieri, Jeffrey P.
;
Remidez, Herbert
- In:
Journal for global business advancement : JGBA
14
(
2021
)
2
,
pp. 216-240
Persistent link: https://www.econbiz.de/10012595076
Saved in:
2
Website words matter : an analysis of business schools' online brand personalities
Frank, Blake
;
Beldona, Sri
;
Wysong, Scott
- In:
Journal for global business advancement : JGBA
13
(
2020
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10012287077
Saved in:
3
The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for global business advancement : JGBA
4
(
2011
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
Saved in:
4
Special issue: International branding and marketing communications
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771435
Saved in:
5
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
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