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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of global marketing"
~subject:"Advertising"
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Journal of Asia Pacific business
Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
7
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1
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
3
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
4
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
5
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
6
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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