//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
5
Werbewirkung
5
Advertising
3
USA
3
United States
3
Werbung
3
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Advertising planning
1
Advertising regulation
1
Asia
1
Asien
1
Brand image
1
Celebrity
1
China
1
Communication media
1
Credibility
1
Cross-Culture
1
Data protection
1
Datenschutz
1
FCB Grid
1
Gesundheitsmarketing
1
Glaubwürdigkeit
1
Health care marketing
1
Internet marketing
1
Kommunikationsmedien
1
Markenimage
1
Need to belong
1
Online-Marketing
1
Parasocial relationship
1
Print advertising
1
Printwerbung
1
Reputation
1
Social Marketing
1
Social marketing
1
Social status
1
Sozialer Status
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bettman, James R.
1
D'Rozario, Denver
1
Escalas, Jennifer Edson
1
Fam, Kim Shyan
1
Fowler, Kendra
1
Grohs, Reinhard
1
Hung, Kineta
1
Jin, Seung-a Annie
1
Martin, Brett A. S.
1
Newton, Fiona J.
1
Newton, Joshua D.
1
Petty, Ross D.
1
Phua, Joe
1
Thomas, Veronica L.
1
Tomczak, Torsten
1
Waller, David
1
Wentzel, Daniel
1
Wong, Jimmy
1
more ...
less ...
Published in...
All
Journal of Asia Pacific business
Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
3
Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011633833
Saved in:
4
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
Saved in:
5
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
6
Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
8
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->