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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing theory and practice : JMTP"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
13
Markentreue
13
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Beziehungsmarketing
4
Brand
4
Brand Loyalty
4
Brand image
4
Markenartikel
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4
Relationship marketing
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3
Internet marketing
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Kundenbindung
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Online-Marketing
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Social web
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Brand Trust
2
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Advertising
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Advertising effects
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B-to-B-Marketing
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BPJS Healthcare
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1
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Ha, Yongsoo
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1
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Journal of Asian finance, economics and business : JAFEB
Journal of consumer behaviour : an international research review
Journal of marketing theory and practice : JMTP
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
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ECONIS (ZBW)
13
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1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
3
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
4
Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina
;
Fernandes, Maria Eduarda
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
Saved in:
5
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
6
Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
7
The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
Saved in:
8
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
9
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
10
When multiple identities compete : the role of centrality in self-brand connections
Harmon-Kizer, Tracy R.
;
Kumar, Anand
;
Ortinau, David
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010230123
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