The influence of social identity on value perceptions and intention
Miriam McGowan, Edward Shiu and Louise M. Hassan
| Year of publication: |
May-June 2017
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| Authors: | McGowan, Miriam ; Shiu, Edward ; Hassan, Louise M. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 3, p. 242-253
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| Subject: | Markentreue | Brand loyalty | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | USA | United States | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1627 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695051