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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Pricing strategy"
~subject:"Rabatt"
~subject:"Wahrnehmung"
~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Pricing strategy
Rabatt
Wahrnehmung
Low-cost strategy
14
Niedrigpreisstrategie
14
Airline
5
Fluggesellschaft
5
Preismanagement
5
Revenue management
5
Revenue-Management
5
Consumer behaviour
4
Konsumentenverhalten
4
Rebate
4
Discounting
3
Diskontierung
3
Experiment
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Online retailing
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Online-Handel
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Preisdifferenzierung
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Price discrimination
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Sales promotion
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Social discount rate
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Soziale Diskontrate
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Theorie
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Theory
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Verkaufsförderung
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Willingness to pay
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Consumer preferences
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Decision under uncertainty
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Discount
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E-commerce
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Einzelhandel
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Electronic Commerce
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Emotion
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Entscheidung unter Unsicherheit
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Amornpetchkul, Thunyarat
1
Bagchi, Rajesh
1
Cai, Fengyan
1
Gauri, Dinesh Kumar
1
Gulcu, Altan
1
Lee, Jennifer J.
1
Lehtimäki, Aku-Ville
1
Luo, Xueqing
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Monroe, Kent B.
1
Sanl, Tugrul
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Somervuori, Outi
1
Yao, Xiaodong
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Journal of Asian finance, economics and business : JAFEB
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of revenue and pricing management
Journal of retailing and consumer services
8
Journal of air transport management
6
Journal of business research : JBR
6
European journal of operational research : EJOR
4
Journal of retailing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Quantitative marketing and economics : QME
4
Transportation research / E : an international journal
4
Journal of marketing
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing research
2
Manufacturing & service operations management : M & SOM
2
Marketing letters : a journal of research in marketing
2
Review of industrial organization : RIO
2
Tourism management : research, policies, practice
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Eurasian economic review : a journal in applied macroeconomics and finance
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research
1
Journal of business & economics research
1
Journal of business logistics : JBL
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ECONIS (ZBW)
5
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date (oldest first)
1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
3
Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat
- In:
Journal of revenue and pricing management
16
(
2017
)
3
,
pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
Saved in:
4
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
5
Markdown optimization for multiple products with a common markedown budget constraint
Yao, Xiaodong
;
Sanl, Tugrul
;
Gulcu, Altan
- In:
Journal of revenue and pricing management
14
(
2015
)
6
,
pp. 442-450
Persistent link: https://www.econbiz.de/10011481797
Saved in:
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