Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: Journal of Business & Industrial Marketing 29 (2014) 4, pp. 304-312
responsibility, and value co-creation based on qualitative research data gathered from two embedded case studies. The first case … – functional value, hedonic value, symbolic value and cost value – is a recurrent theme in this research data; however it is value … co-creation, working together, living up to the values that their products and services promise that ultimately supports …