Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of Business Research 67 (2014) 2, pp. 83-91
normative influence. Position within the peer network is a key for girls, whereas need for uniqueness is a key for boys. These … balance between desires for assimilation (i.e., centrality within the peer network) and individuation (i.e., need for … uniqueness); adolescents' susceptibility to peers' normative influence and gender moderate these relationships. Adolescents who …