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~isPartOf:"Journal of East European management studies : JEEMS"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Konsumentenverhalten"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Konsumentenverhalten
Price competition
Wettbewerbsstrategie
Marketing management
92
Marketingmanagement
92
Theorie
22
Theory
22
International marketing
19
Internationales Marketing
19
Consumer behaviour
13
Beziehungsmarketing
12
Competitive strategy
12
Relationship marketing
12
Firm performance
11
Unternehmenserfolg
11
Innovation
10
Preismanagement
9
Pricing strategy
9
Brand
8
Distribution channel
8
Markenartikel
8
Market entry
8
Marketing
8
Markteintritt
8
Multinationales Unternehmen
8
Transnational corporation
8
Vertriebsweg
8
International market entry
6
Internationaler Markteintritt
6
USA
6
United States
6
marketing strategy
6
Emerging economies
5
Game theory
5
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Schwellenländer
5
Spieltheorie
5
competitive strategy
5
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Article
27
Book / Working Paper
1
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28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
28
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Larimo, Jorma
2
Nieminen, Jarmo
2
Raju, Jagmohan Singh
2
Springer, Reiner
2
Ben Rhouma, Tarek
1
Benavente H., José Miguel
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Caldieraro, Fabio
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chan, Tat
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Cuneo, Andres
1
Deligonul, Seyda
1
Desai, Preyas S.
1
Eliashberg, Jehoshua
1
Feit, Elea McDonnell
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Hwang, Minha
1
Ishihara, Masakazu
1
Kaleka, Anna
1
Kannan, P. K.
1
Kardes, Ilke
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kumar, V.
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Li, Xiaoling
1
Liu, Juanyi
1
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Published in...
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Journal of East European management studies : JEEMS
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
73
Journal of retailing and consumer services
46
Journal of marketing communications
34
European journal of marketing : EJM
27
Journal of marketing
25
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of the Academy of Marketing Science
21
Journal of retailing
20
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Business horizons
18
Psychology & marketing
18
The journal of consumer marketing
18
Faculty & research / Insead : working paper series
15
The journal of business & industrial marketing
15
Europäische Hochschulschriften / 5
14
International journal of retail & distribution management
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing theory and practice
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Marketing letters : a journal of research in marketing
11
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ECONIS (ZBW)
28
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
8
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
9
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
10
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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