//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Economic Integration"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Rules of origin"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Rules of origin
33
Ursprungsregeln
33
Consumer behaviour
22
Designation of origin
22
Herkunftsbezeichnung
22
Konsumentenverhalten
22
Brand image
19
Markenimage
19
Markenführung
10
Brand
5
Markenartikel
5
National culture
5
Nationalkultur
5
country of origin
5
Country of origin
4
International marketing
4
Internationales Marketing
4
Luxury goods
4
Luxusgüter
4
USA
4
United States
4
Automotive industry
3
China
3
Consumer behavior
3
Country-of-origin
3
Kfz-Industrie
3
Rules of Origin
3
consumer ethnocentrism
3
Brand origin misclassification
2
Country of origin effects
2
Cross-cultural management
2
Interkulturelles Management
2
International market entry
2
Internationaler Markteintritt
2
NAFTA
2
Product quality
2
Produktqualität
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Mandler, Timo
2
Arora, Amit
1
Arora, Anshu
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Cheong, Edith
1
Eng, Teck Yong
1
Fastoso, Fernando
1
Gierl, Heribert
1
Godwin, Lynn
1
Kim, Kyungae
1
Lee, Byung-kwan
1
Lee, Jin Kyun
1
Lee, Wei-Na
1
McIntyre, John R.
1
Melewar, T. C.
1
Michelson, Grant
1
Ozdemir, Sena
1
Phau, Ian
1
Samiee, Saeed
1
Skinner, Heather
1
Story, John
1
Won, Sungbin
1
Wu, Jun
1
Zeugner-Roth, Katharina Petra
1
more ...
less ...
Published in...
All
Journal of Economic Integration
Journal of business research : JBR
Journal of international consumer marketing
Asia Pacific journal of marketing and logistics
5
International marketing review
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
The journal of brand management : an international journal
3
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Indian journal of economics & business : IJEB
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of management and economics
1
International journal of strategic change management : IJSCM
1
Journal of Asia Pacific business
1
Journal of consumer behaviour : an international research review
1
Journal of euromarketing
1
Journal of global fashion marketing : JGfM
1
Journal of international business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research in consumer behavior
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of product & brand management
1
Wine Economics and Policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
5
Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
Saved in:
6
Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong
;
Ozdemir, Sena
;
Michelson, Grant
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
Saved in:
7
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
8
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Lee, Jin Kyun
;
Lee, Byung-kwan
;
Lee, Wei-Na
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10009720291
Saved in:
9
Advancing the country image construct : a commentary essay
Samiee, Saeed
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 442-445
Persistent link: https://www.econbiz.de/10003962317
Saved in:
10
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->