Tolbert, Sylvia Long; Kohli, Chiranjeev; Suri, Rajneesh - In: Journal of Product & Brand Management 23 (2014) 4/5, pp. 362-371
-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for … on value perceptions. Design/methodology/approach – Firms increasingly vie to gain, and then maintain, loyal consumers. A … high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases …