Ángeles Oviedo-García, Mª; Muñoz-Expósito, Miriam; … - In: Journal of Research in Interactive Marketing 8 (2014) 4, pp. 327-344
Purpose – The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top … concept in the specific context that is Facebook. Findings – In the new dynamic business environment fostered by Internet …, which provides insight and a metric for customer engagement in Facebook, is a starting point for future conceptual and …