Exploring the Facebook Like: a product and service perspective
Year of publication: |
2015
|
---|---|
Authors: | Pelletier, Mark J. ; Blakeney Horky, Alisha |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 9.2015, 4, p. 337-354
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social media marketing | Qualitative research | Facebook | Social networks | Marketing communication | Branding |
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