Brozovic, Danilo; Ravald, Annika; Nordin, Fredrik - In: Journal of Services Marketing 29 (2015) 6/7, pp. 634-644
of service systems surrounding a service relationship. Design/methodology/approach – Based on qualitative case research … between different aspects of honeybees and service systems surrounding a service relationship, focusing on the dynamic nature … dynamics of service interactions and, as a discursive tool, giving sense to the strategic implications of service providers …