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~isPartOf:"Journal of advertising"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Campbell, Colin L."
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Manipulated advertising"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Subject
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Konsumentenverhalten
Manipulated advertising
Online-Marketing
Advertising
10
Werbung
10
Consumer behaviour
6
Advertising effects
3
Artificial intelligence
3
Künstliche Intelligenz
3
Luxury goods
3
Luxusgüter
3
Social Web
3
Social web
3
Werbewirkung
3
Influencer
2
Internet marketing
2
Nachhaltigkeit
2
Sustainability
2
artificial intelligence (AI)
2
AI
1
AI-generated diversity representation
1
Beziehungsmarketing
1
Brand management
1
COVID-19
1
Cognition
1
Consumers
1
Coronavirus
1
Customer service
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emotion
1
Emotional branding
1
Emotionale Werbung
1
Frauen
1
Internet der Dinge
1
Internet of things
1
Internet usage
1
Internetnutzung
1
Kognition
1
Kundenservice
1
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Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Campbell, Colin L.
Septianto, Felix
Woodside, Arch G.
10
Yi, Youjae
9
Eisend, Martin
7
Chan, Eugene Y.
5
Choi, Yung Kyun
5
Hollebeek, Linda D.
5
Kim, Jungkeun
5
Krishen, Anjala S.
5
Lim, Weng Marc
5
Park, Jooyoung
5
Sauer, Nicola E.
5
Spence, Charles
5
Thomas, Veronica L.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Gvili, Yaniv
4
Herrmann, Andreas
4
Kim, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Dwivedi, Yogesh Kumar
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
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Published in...
All
Journal of advertising
Psychology & marketing
Journal of retailing and consumer services
20
Journal of business research : JBR
9
Business horizons
6
Journal of advertising research
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
International journal of market research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing intelligence & planning
1
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Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.
;
Plangger, Kirk Anton
;
Sands, Sean
; …
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
Saved in:
7
That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.
;
Sands, Sean
;
Montecchi, Matteo
; …
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
Saved in:
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