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~isPartOf:"Journal of advertising"
~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbung"
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Journal of advertising
Routledge library editions
Working paper / National Bureau of Economic Research, Inc.
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
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NBER working paper series
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The advertising handbook
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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CESifo working papers
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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The marketing review
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Volkswirtschaftliche Diskussionsbeiträge
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Australasian marketing journal
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Beiträge zur betriebswirtschaftlichen Forschung
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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1
Asking questions of ai advertising : a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
2
The advertising industry's advice on accessibility and disability representation : a critical discourse analysis
Timke, Edward
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 706-720
Persistent link: https://www.econbiz.de/10014422132
Saved in:
3
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
4
Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment
Vafeas, Mario
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10012607904
Saved in:
5
Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
6
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
7
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
8
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
9
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
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