Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Year of publication: |
2019
|
---|---|
Authors: | Ghaffari, Mahsa ; Hackley, Christopher E. ; Lee, Zoe |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 2, p. 242-249
|
Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Kreativität | Creativity | Iran |
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