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~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Septianto, Felix"
~person:"Youn, Nara"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Advertising
7
Werbung
7
Consumer behaviour
4
Social Web
2
Social web
2
Brand management
1
Consumers
1
Coronavirus
1
Decision under uncertainty
1
East Asia
1
Emotional branding
1
Emotionale Werbung
1
Entscheidung unter Unsicherheit
1
Frauen
1
Influencer
1
Internet marketing
1
Internet usage
1
Internetnutzung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing
1
Nachhaltigkeit
1
Nahrungsmittelersatzstoff
1
National culture
1
Nationalkultur
1
Online-Marketing
1
Ostasien
1
Personalisierung
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Personalization
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Sustainability
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1
Women
1
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Article in journal
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4
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English
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Septianto, Felix
Youn, Nara
Eisend, Martin
4
Chen, Huan
2
Choi, Yung Kyun
2
Hamby, Anne
2
Jones, Niusha
2
Lee, Mi Hyun
2
Lou, Chen
2
Mathmann, Frank
2
Rößner, Anna
2
Sinha, Jayati
2
Srivastava, Jaideep
2
Abell, Annika
1
Agarwala, Ridhi
1
Arango, Luis
1
Araujo, Theo
1
Bakalash, Tomer
1
Barnwell, R. Wixel
1
Bernritter, Stefan F.
1
Beuckels, Emma
1
Bi, Sheng
1
Biswas, Dipayan
1
Bock, Dora E.
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Chan, Kara
1
Chen, Ming
1
Chen, Tao
1
Cho, Yoon-Na
1
Chuenterawong, Ploypin
1
Collier, Joel E.
1
Cui, Yuanyuan
1
Darke, Peter R.
1
Das, Arindam
1
Das, Debarati
1
Davis, Cassandra Denise
1
De Jans, Steffi
1
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Journal of advertising
Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun
;
Cho, Yoon-Na
;
Youn, Nara
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
Saved in:
4
Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara
;
Park, Jaewoo
;
Eom, Hyo Jin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
Saved in:
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