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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Dahlén, Micael"
~person:"Kim, Jungkeun"
~person:"Sung, Yongjun"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Advertising
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Konsumentenverhalten
13
Advertising effects
10
Werbewirkung
10
Werbung
8
Brand image
6
Brand
4
Markenartikel
4
COVID-19
3
Coronavirus
3
Social status
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childhood socioeconomic status
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Bulgarian
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Dahlén, Micael
Kim, Jungkeun
Sung, Yongjun
Eisend, Martin
13
Janiszewski, Chris A.
11
Wyer, Robert S.
11
Belk, Russell W.
10
Woodside, Arch G.
10
Chang, Chingching
9
Grewal, Dhruv
9
Krishna, Aradhna
9
Yi, Youjae
9
Argo, Jennifer J.
8
Burton, Scot
8
Laran, Juliano
8
Sengupta, Jaideep
8
Shiv, Baba
8
Bagchi, Rajesh
7
Choi, Yung Kyun
7
Dahl, Darren W.
7
Jiang, Yuwei
7
Kardes, Frank R.
7
Kidwell, Blair
7
Lichtenstein, Donald R.
7
McGill, Ann L.
7
Rucker, Derek D.
7
Sprott, David E.
7
Stafford, Marla Royne
7
Vohs, Kathleen D.
7
White, Katherine
7
Yoon, Sukki
7
Bearden, William O.
6
Berger, Jonah
6
Fishbach, Ayelet
6
Folkes, Valerie S.
6
Herrmann, Andreas
6
Kees, Jeremy
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Muehling, Darrel D.
6
Nelson, Michelle R.
6
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
Journal of marketing communications
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
European journal of marketing
3
Journal of retailing and consumer services
3
International journal of hospitality management
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism review
1
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ECONIS (ZBW)
19
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19
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1
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
6
The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua
;
Hyun, Na Kyong
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 536-549
Persistent link: https://www.econbiz.de/10011798738
Saved in:
7
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
9
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
10
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
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