//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Bijmolt, Tammo H. A."
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
12
Beziehungsmarketing
5
Relationship marketing
5
Marketing management
4
Marketingmanagement
4
Customer value
3
Kundenwert
3
Markenimage
3
customer engagement
3
customer lifetime value
3
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Attribution
1
Betriebliche Wertschöpfung
1
Brand
1
Brand crisis
1
Brand extension
1
Brand management
1
Brand resilience
1
CLV models
1
CSR
1
Communication
1
Coping strategy
1
Coping-Strategie
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Decision
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
Entscheidung
1
Erfolgsfaktor
1
Ethics
1
Ethik
1
Football
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
12
Case study
1
Fallstudie
1
Language
All
English
12
Author
All
Bijmolt, Tammo H. A.
Choi, Woo Jin
Kumar, V.
Guzman, Francisco
9
Grewal, Dhruv
8
Palmatier, Robert W.
7
Haws, Kelly L.
5
Kwak, Hyokjin
5
MacInnis, Deborah J.
5
Puzakova, Marina
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Dahlén, Micael
4
Eisend, Martin
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Muehling, Darrel D.
4
Rosengren, Sara
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Bagozzi, Richard P.
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
Biswas, Abhijit
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chang, Chingching
3
Coker, Kesha K.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hegner, Sabrina
3
Hennig-Thurau, Thorsten
3
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Journal of international marketing
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
International journal of market research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international trade & commerce
1
Journal of marketing research
1
Journal of media business studies
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
3
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
4
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
8
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
9
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
10
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->