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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenartikel"
~subject:"Werbung"
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Markenartikel
Werbung
Market research
17
Marktforschung
17
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand image
6
Markenimage
6
Advertising
4
Empirical method
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Kaufentscheidung
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Brand
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Advertising industry
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American
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Amerikanisch
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Bewertung
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Beziehungsmarketing
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Brand genuinuity
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Brand puffery
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Franke, George R.
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1
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1
Francescucci, Anthony
1
Hart, Brian 't
1
Keel, Astrid L.
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Kerr, Gayle
1
Lings, Ian
1
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1
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Journal of advertising : official publication of the American Academy of Advertising
The journal of brand management : an international journal
Journal of marketing research : JMR
28
Journal of advertising research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of marketing
4
Prentice-Hall international series in management
4
Esomar congress
3
European Advertising Academy
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International's series in marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The evolution of brands : from signals of quality to storehouses of trust
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Die Betriebswirtschaft : DBW
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
2
Handbook of brand relationships
2
Handbook of research in international marketing
2
Harvard business review : HBR
2
Holt, Rinehart and Winston marketing series
2
International journal of advertising : the review of marketing communications
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
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ECONIS (ZBW)
7
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
3
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
4
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
5
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
Saved in:
6
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
7
Exploring social media user segmentation and online brand profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
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