Inferring brand proximities from user-generated content
Paul Dwyer
| Year of publication: |
2012
|
|---|---|
| Authors: | Dwyer, Paul |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 6, p. 467-483
|
| Subject: | Konsumgüter | Consumer goods | Markenartikel | Brand | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Wahrscheinlichkeitsrechnung | Probability theory | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009528855