//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~language:"eng"
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
2
Target group
2
Werbewirkung
2
Werbung
2
Zielgruppe
2
Homosexuality
1
Homosexualität
1
Minderheit
1
Minority
1
Netherlands
1
Niederlande
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Butt, Muhammad Mohsin
Puntoni, Stefano
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Kulczynski, Alicia
2
Russell, Dale W.
2
Baxter, Stacey
1
Baxter, Stacey M.
1
Cauberghe, Verolien
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Evans, Nathaniel J.
1
Grube, Joel W.
1
Haley, Eric
1
Hamby, Anne M.
1
Hooge, Ilona E. de
1
Hoy, Mariea Grubbs
1
Ilicic, Jasmina
1
Jin, Hyun Seung
1
Kim, Dongwook
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Merchant, Altaf
1
Mishra, Sanjay
1
Noguti, Valeria
1
Palan, Kay M.
1
Panic, Katarina
1
Park, Eun Hae
1
Pelsmacker, Patrick de
1
Rose, Gregory
1
Seo, Yuri
1
Singh, Surendra N.
1
Stern, Susannah
1
Tsai, Wan-hsiu Sunny
1
Vanhamme, Joelle
1
Verbeke, Willem J. M. I.
1
Visscher, Ruben
1
Wang, Ze
1
Wyllie, Jessica
1
Zhang, Jing
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
2
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->