//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Russell, Cristel Antonia"
~person:"Wilbur, Kenneth C."
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
USA
Advertising effects
7
Werbewirkung
7
Advertising
3
Jugendliche
3
Target group
3
Werbung
3
Youth
3
Zielgruppe
3
Alcoholic beverage
2
Alkoholisches Getränk
2
Children
2
Consumer behaviour
2
Fernsehprogramm
2
Fernsehwerbung
2
Kinder
2
Konsumentenverhalten
2
Product Placement
2
Product placement
2
Television advertising
2
Television programme
2
United States
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Computerspiel
1
Consumer preferences
1
Digitalisierung
1
Digitization
1
Internet marketing
1
Konsumentenpräferenzen
1
Markenartikel
1
Online-Marketing
1
Social Web
1
Social web
1
Video game
1
Visual perception
1
Visuelle Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Russell, Cristel Antonia
Wilbur, Kenneth C.
McQuarrie, Edward F.
3
Muehling, Darrel D.
3
Phillips, Barbara J.
3
An, Soontae
2
Bakir, Aysen
2
Burton, Scot
2
Kareklas, Ioannis
2
Yoon, Hye Jin
2
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bennett, Gregg
1
Bickart, Barbara A.
1
Biocca, Frank A.
1
Blackford, Benjamin J.
1
Bohil, Corey J.
1
Carlson, Jeffrey R.
1
Carlson, Les
1
Cheong, Yunjae
1
Cho, Soyoen
1
Choi, Yung Kyun
1
Coleman, Catherine A.
1
Cronin, J. J.
1
Davis, Cassandra
1
De Gregorio, Federico
1
Delbaere, Marjorie
1
Evans, Nathaniel J.
1
Faber, Ronald J.
1
Fox, Alexa K.
1
Fox, Gavin L.
1
Gentry, James W.
1
Grube, Joel W.
1
Gulas, Charles S.
1
Haley, Eric
1
Harrison, Robert L.
1
Heiser, Robert S.
1
Homer, Pamela Miles
1
Huh, Jisu
1
Jeong, Eui Jun
1
Jewell, Robert D.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->