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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Rosengren, Sara"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Advertising
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Brand
2
Content analysis
2
Definition
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Markenartikel
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Advertising planning
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Brand equity
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Brand image
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Brand management
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Communication
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Creativity
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Kommunikation
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Kreativität
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Markenführung
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Markenimage
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Markenwert
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Multiple Regression
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Multiple regression
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Print advertising
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Printwerbung
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Rosengren, Sara
Dahlén, Micael
4
Chang, Chingching
3
Eisend, Martin
3
Muehling, Darrel D.
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Kwak, Hyokjin
2
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Journal of advertising : official publication of the American Academy of Advertising
Advances in advertising research
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
EAA Series
1
European Advertising Academy
1
Journal of marketing communications
1
Research
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Springer Gabler Research
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The journal of product & brand management
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ECONIS (ZBW)
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Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
3
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
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