//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Advertising media"
~subject:"Target group"
~subject:"Werbeträger"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Target group
Werbeträger
Zielgruppe
Advertising planning
20
Werbeplanung
20
Advertising effects
13
Werbewirkung
13
Brand image
5
Markenimage
5
USA
4
United States
4
Advertising industry
3
Brand
3
Markenartikel
3
Werbewirtschaft
3
Consumer behaviour
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Media professions
2
Medienberufe
2
Print advertising
2
Printwerbung
2
Psychology of advertising
2
Werbepsychologie
2
Absorptive capacity
1
Advertising
1
Airport management
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Comparative advertising
1
Emotion
1
Empirical method
1
Empirische Methode
1
Estimation
1
Experiment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Burton, Scot
1
Dahlén, Micael
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Seo, Yuri
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing communications
3
A master class in brand planning : the timeless works of Stephen King
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
JMM : the international journal on media management
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
2
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Fashion marketing
1
Games and economic behavior
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Instrumente zur Gestaltung von After Sales Services
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
2
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
3
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->