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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Risiko"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Working paper / National Bureau of Economic Research, Inc.
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Health marketing quarterly
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International journal of hospitality management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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2
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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