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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
2
Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico
;
Cheong, Yunjae
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
Saved in:
3
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
4
The Residual Impact of Avoided Television Advertising
de Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10008395100
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