The Residual Impact of Avoided Television Advertising
Year of publication: |
2010
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Authors: | de Gregorio, Federico ; Sung, Yongjun |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 39.2010, 1 (1.4.), p. 67-83
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