Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
Federico de Gregorio and Yongjun Sung
| Year of publication: |
2010
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|---|---|
| Authors: | De Gregorio, Federico ; Sung, Yongjun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 1, p. 83-96
|
| Subject: | Product Placement | Product placement | Mediennutzung | Media usage | Sozialisation | Socialization | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962683