//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"LANGUAGES"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Language
10
Sprache
10
Advertising effects
8
Werbewirkung
8
Advertising
6
Werbung
6
Target group
4
Zielgruppe
4
USA
3
United States
3
Experiment
2
Marketing management
2
Marketingmanagement
2
Psychology of advertising
2
Werbepsychologie
2
Advertising media
1
Assertive language
1
Brand
1
Brand image
1
Brand management
1
Children
1
Cognition
1
Comparison
1
Cultural difference
1
Cultural identity
1
Elderly people
1
Empirical method
1
Empirische Methode
1
Environmental advertising
1
Ethnic group
1
Ethnische Gruppe
1
Fernsehwerbung
1
Hispanics
1
Hispano-Amerikaner
1
Kinder
1
Kognition
1
Kulturelle Identität
1
Manipulation
1
Markenartikel
1
Markenführung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Ahn, Jungsun
1
Baek, Tae Hyun
1
Baxter, Stacey M.
1
Bellan, Monique
1
Carroll, Ryall
1
Chang, Chun-tuan
1
Choi, Yung Kyun
1
Ilicic, Jasmina
1
Kim, Dongwook
1
Kim, Yeonshin
1
Kulczynski, Alicia
1
Kwak, Hyokjin
1
La Ferle, Carrie
1
Lin, Ying-Ching
1
Luna, David
1
McQuarrie, Edward F.
1
Mishra, Sanjay
1
Morales, Andrea C.
1
Oh, Sangdo
1
Phillips, Barbara J.
1
Puzakova, Marina
1
Scott, Maura L.
1
Singh, Surendra N.
1
Wang, Kai-Yu
1
Wang, Ze
1
Yen, Ching-ting
1
Yoon, Sukki
1
Yorkston, Eric A.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Discussion paper series / IZA
94
IZA Discussion Paper
60
NBER working paper series
33
Discussion paper / Centre for Economic Policy Research
29
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
24
CESifo working papers
23
NBER Working Paper
23
Working paper / National Bureau of Economic Research, Inc.
23
Economics of education review
21
Journal of business research : JBR
20
Journal of world business : JWB
19
European journal of international management : EJIM
16
Labour economics : official journal of the European Association of Labour Economists
16
Higher School of Economics Research Paper
15
Journal of economic behavior & organization : JEBO
15
Advances in educational technologies and instructional design (AETID) book series
14
CESifo Working Paper Series
14
Working paper
14
Discussion papers / CEPR
13
International business review : the official journal of the European International Business Academy
13
International journal of business communication : IJBC ; a publication of the Association of Business Communication
13
International journal of cross cultural management : CCM
13
International journal of hospitality management
13
The Palgrave handbook of the economics and language
13
Journal of population economics
12
SpringerLink / Bücher
12
GLO discussion paper
11
The economic journal : the journal of the Royal Economic Society
11
The rise of management-speak
11
Economics letters
10
Empirica : journal of european economics
10
European research studies
10
Prizren social science journal
10
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
9
International journal of business communication : IJBC : a publication of the Association for Business Communication
9
Journal of business communication : JBC
9
Journal of human resources : JHR
9
Journal of international management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
2
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
3
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
4
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
5
Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
Saved in:
6
Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan
;
Yen, Ching-ting
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
Saved in:
7
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
8
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
9
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
10
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->