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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
170
Werbung
170
Advertising effects
104
Werbewirkung
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Consumer behaviour
35
Konsumentenverhalten
35
USA
26
United States
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Eisend, Martin
8
Chang, Chingching
6
Dahlén, Micael
6
Rosengren, Sara
5
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
3
Burton, Scot
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Carlson, Les
3
Choi, Yung Kyun
3
Ford, John B.
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Franke, George R.
3
Huh, Jisu
3
Laczniak, Russell N.
3
Sasser, Sheila L.
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Stafford, Marla Royne
3
An, Soontae
2
Baek, Tae Hyun
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Belk, Russell W.
2
Capella, Michael L.
2
Evans, Nathaniel J.
2
Faber, Ronald J.
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Hoy, Mariea Grubbs
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Koslow, Scott
2
Leigh, James H.
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Li, Hairong
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Malthouse, Edward C.
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McQuarrie, Edward F.
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Muehling, Darrel D.
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Pelsmacker, Patrick de
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Phillips, Barbara J.
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Price, Linda L.
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Putrevu, Sanjay
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Reid, Leonard N.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
170
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1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
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