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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Ford, John B."
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Advertising
3
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1
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1
Einzelhandel
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Ford, John B.
Han, Heesup
33
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10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Kim, Insin
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Qu, Hailin
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Campbell, Colin L.
3
Carlson, Les
3
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Journal of advertising research
Journal of business ethics : JOBE
Journal of travel and tourism marketing
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
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2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
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4
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
5
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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