//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Personality psychology"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Personality psychology
Brand management
667
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Relationship marketing
165
Social Web
125
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketing management
61
Marketingmanagement
61
Brand equity
52
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
USA
32
more ...
less ...
Online availability
All
Undetermined
38
Free
2
Type of publication
All
Article
49
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
49
Konferenzbeitrag
1
Language
All
English
49
Author
All
Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Black, Iain
2
Diamantopoulos, Adamantios
2
Espersen, Peter
2
Fastoso, Fernando
2
Hemetsberger, Andrea
2
Japutra, Arnold
2
Jones, Richard
2
Kastanakis, Minas
2
Kornum, Niels
2
Michel, Géraldine
2
Roy, Sanjit
2
Sadeque, Saalem
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Ahmad, Wasim
1
Aiello, Gaetano
1
Alemany Oliver, Mathieu
1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
1
Ashikuzzaman, Md.
1
Baalbaki, Sally
1
Balaji, M. S.
1
Balmer, John M.T.
1
Björk, Peter
1
Brengman, Malaika
1
Brodie, Roderick J.
1
Bronner, Fred
1
Chan, Priscilla
1
Chatzopoulou, Elena
1
Chen, Cheng-Hao
1
Chen, Chunfeng
1
Chen, Rong
1
Cui, Charles Chi
1
Czarna, Anna Z.
1
Davvetas, Vasileios
1
Delgado-Ballester, Elena
1
Dickert, Stephan
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
28
Psychology & marketing
20
The journal of product & brand management
18
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
European journal of marketing
6
European journal of marketing : EJM
6
International marketing review
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of consumer studies
5
International journal of hospitality management
5
International journal of sports marketing & sponsorship
5
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
2
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
3
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
4
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
7
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
8
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
10
Trait transference from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita
;
Ramo, Tânia
;
Ferreira, Mário B.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->